NEO Corporation Advances FMCG Strategy Through Gen Z-Centric Collaborations and Community Marketing
Thai Post - 전체
Key summary
Ms. Nitchamon Thaklasri, Executive Vice President of Business Innovation at NEO Corporation (NEO), outlines a strategy to maintain brand relevance with younger consumers by integrating contemporary culture into daily products. The company utilizes collaborations with characters like D-nee x Wiggle Wiggle and D-nee Kids x Jolly Bear, alongside partnerships with influencers such as Ink Waranthorn and actor Phuwint Thetsakdi, to transform functional items into lifestyle expressions. NEO aims to build long-term emotional connections through shared culture and community engagement rather than short-term trends.
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Official source
Thai Post - 전체
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