PepsiCo Extends Taco Bell Partnership Through 2036 Amid Fast-Food Beverage Market Shifts
The Standard - 전체
Key summary
PepsiCo announced on Thursday that it has extended its beverage supply agreement with Taco Bell through 2036. This move follows a significant shift in the fast-food industry where KFC, also part of Yum! Brands, recently switched its US beverage supplier from Pepsi to Coca-Cola. While this change marks a symbolic victory for Coca-Cola in the US soft drink market, PepsiCo maintains its long-standing relationship with Yum! Brands and will continue supplying beverages to KFC in international markets. The new contract with Taco Bell covers locations in Canada, the UK, Ireland, and Thailand, ensuring the continued availability of products like Mountain Dew Baja Blast and Doritos Locos Tacos.
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Official source
The Standard - 전체
Read original ↗https://thestandard.co/pepsico-extends-taco-bell-deal-2036/