Thai Instant Noodle Brand Quik Sae's Tom Khlong Flavor Becomes Viral Trend After Users Add Fresh Chives

Key summary

Consumers in Thailand have turned the instant noodle brand Quik Sae's long-standing Tom Khlong flavor into a viral sensation by adding large quantities of fresh chives. The trend originated on TikTok and Facebook, where users posted videos demonstrating the recipe: boiling one packet of Quik Sae Tom Khlong noodles with 3 to 10 stalks of fresh chives (chopped or whole), optionally adding minced pork, egg, shallots, or chili powder. Users add the chives at the end of cooking to preserve their aroma and crispness before turning off the heat and cracking an egg into the bowl. The trend has spread across brands, with users applying the same method to other Tom Khlong instant noodles, including Halal versions and MAMA brand products. Quik Sae's parent company, Thai Food Products Public Company Limited (also known as the manufacturer of 'Wai Wai'), noted that the Tom Khlong flavor is not a new product but has been available for some time. The brand owner responded to the cross-brand trend by posting on social media, inviting users who tried MAMA Tom Khlong noodles to contact them.