Thailand Government Enforces Online Ad Identity Verification to Combat Scams Starting November 1

Key summary

The Thai government will require online advertising platforms to verify the identity of advertisers before ads are published, effective November 1, 2026. This measure, under the 'No ID, No Ads' framework, aims to prevent fraudsters from using social media for scams. Advertisers must provide state-issued documents or use digital identity providers meeting IAL2 standards. Platforms must retain user data for at least 90 days after ad service ends. Major platforms like Meta have confirmed their readiness to comply.