Thailand Promotes 'Thailand Good Travel' at ITB Asia 2026 in Singapore

Key summary

At ITB Asia 2026 held in Singapore from October 21 to 23, 2026, the Department of Tourism under Thailand's Ministry of Tourism and Sports advanced its 'Thailand Green Tourism Plan 2030' initiative. Director Jaturon Phakdiwanich assigned Director Athuk Prasenumul to lead efforts for the 'Thailand Good Travel' campaign, specifically focusing on Phase 2: Climate Emergency in Tourism. The event showcased certified destinations, communities, and operators who received the Thailand Good Travel symbol on February 16, 2025. Award-winning tour companies including Friday Trip, Octo Creative Planner, Tour Indepth by Paree Travel, Thai Dream Tour, and P Smile Travel utilized their booths to promote services to international networks. Additionally, the Department of Tourism collaborated with Assoc. Prof. Dr. Kaewta Muangkhem, Director of the Thailand Sustainable Tourism Accelerator Center (STAC) at Mahidol University's International College, to participate in a panel discussion titled 'Sustainability Panel: The Next Decade of Sustainable Travel' on October 23, 2026, from 12:00 to 13:00 at Knowledge Theatre, Basement 2, Hall E. The discussion addressed sustainable travel trends, product development, and competitiveness for the upcoming decade.