Thailand to Enforce 'No ID, No Ads' Rule for Online Advertisers Starting November 1, 2026

Key summary

The Thai government will mandate that online social media platforms verify the identity of all advertisers before publishing ads on November 1, 2026. This measure, known as 'No ID, No Ads', aims to prevent fraud and improve accountability. Platforms must collect necessary identification data for at least 90 days after an ad campaign ends. The rule applies to shops, advertising agencies, and individuals who pay for or promote ads, including boosting posts. Legal entities can use official documents or digital identity providers meeting IAL2 standards for verification. Existing valid verifications within one year may be exempt from re-verification. The Ministry of Digital Economy and Society is coordinating with platforms like Meta to ensure compliance.