Familiar Coastal Destinations Gain Popularity: Hotel Searches in Chon Buri Increase by 20%

Key summary

According to data from Traveloka, hotel searches in Chon Buri province have increased by 20% compared to the same period last year. This reflects a growing interest in domestic trips that are easily accessible and allow travelers to revisit familiar places with a fresh perspective. Chon Buri's proximity to Bangkok, its beaches, islands, and diverse attractions make it ideal for short trips. Destinations such as Pattaya, Bang Saen, Koh Si Chang, Koh Larn, and Koh Kham are popular choices. The Hilton 2025 Travel Trends Report indicates that 58% of global travelers revisit places they visited in their childhood, and 49% return to the same destinations regularly each year. Ms. Tipaporn Duangmak, Country Manager for Thailand and Singapore at Traveloka, stated that travelers are increasingly seeking flexibility in their travel plans. Chon Buri offers this flexibility due to its proximity to Bangkok, ease of access, and a wide range of experiences, allowing people to return to familiar places while experiencing something different based on their travel companions and evolving interests.