TAT Frankfurt Office Completes Familiarisation Trip to Southern Thailand Destinations

Key summary

The Tourism Authority of Thailand (TAT) Frankfurt Office concluded an eight-day familiarisation trip under The Link Plus initiative from 9–16 October 2026. The programme brought 10 tour operator representatives from Germany, Switzerland, and Austria to explore destinations in Southern Thailand, specifically Khanom and Sichon in Nakhon Si Thammarat, as well as Khao Sok and Cheow Lan Lake in Surat Thani. Ms. Suladda Sarutilavan, Executive Director Europe Region, stated that the initiative aims to create greater value across more destinations and communities by connecting international partners with local businesses. The itinerary included coastal attractions, accommodation, natural landscapes, floating accommodation on Cheow Lan Lake, community experiences in Tha Kham and Phrom Lok, and cultural attractions in Nakhon Si Thammarat city, including Wat Phra Mahathat Woramahawihan. A trade meet on 11 October involved 14 local hotel businesses. TAT Frankfurt introduced a German-language promotional video and brochure for Khanom–Sichon. The programme aligns with TAT Frankfurt's 2027 marketing strategy targeting high-potential regional markets, including Millennials, dual-income couples without children (DINKs), and families. Germany recorded 640,674 arrivals from 1 January to 30 September 2026, with visitors staying an average of 15.58 days and spending 58,814 Baht per trip.