TAT Launches Third Edition of ASEAN India+ Shoppers in Thailand 2026 to Boost Regional Tourism Spending
TAT Newsroom
Key summary
The Tourism Authority of Thailand has officially announced the third edition of ASEAN India+ Shoppers in Thailand 2026, running from September to November. The campaign operates under a 'MORE VALUE. MORE THAILAND.' concept, offering shopping, dining, and accommodation privileges nationwide to stimulate visitor spending. While building on the success of previous editions which generated over 81 million Baht in revenue, this year's event also targets travelers from Pakistan, Sri Lanka, and Bangladesh. TAT aims for 30,000 participating tourists and a target tourism revenue of at least 244 million Baht through various partner discounts and exclusive offers.
Tourism Revenue Targets vs. Previous Performance
| Combined 2024 and 2025 Revenue | 81 Million Baht |
|---|---|
| 2026 Campaign Revenue Target | 244 Million Baht |
AI-extracted from source figures · View source ↗
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Official source
TAT Newsroom
Read original ↗https://www.tatnews.org/2026/10/tat-expands-asean-india-shoppers-in-thailand-2026-to-drive-tourism-spending/