Thailand Launches 100 Baht Travel Voucher Scheme to Boost Weekday Tourism

Key summary

The Thailand Tourism Authority (TAT) is preparing to launch a travel voucher scheme called '100 Baht Travel Across Thailand' aimed at encouraging domestic and foreign travelers living in Thailand to visit destinations outside weekends and public holidays. Sales for the vouchers, priced at 100 baht each under the 'SHOCK DEALS' online sale, are scheduled to begin on December 15, 2026, and will run over eight rounds on Tuesdays until February 9, 2027. The scheme involves more than 170 participating businesses across hotels, restaurants, tourist attractions, activities, health, beauty services, and other tourism sectors. Vouchers purchased during the sale can only be redeemed for travel or services from Monday to Thursday, meaning the purchase dates and redemption dates differ. Deputy government spokeswoman Lalida Persvivatana clarified that the 100 baht price applies specifically to the vouchers sold through 'SHOCK DEALS' and does not imply that all participating businesses will charge 100 baht for every service; the programme does not provide cash payments. Customers are advised to check specific coverage, usage dates, and conditions set by individual businesses before purchasing. The initiative is part of a government effort to increase weekday tourism spending, distribute income beyond major destinations, and support smaller businesses during quieter periods. Full instructions for buying vouchers will be announced through TAT's official channels.