Thailand to Host Global Wellness Summit 2026 in Phuket

Key summary

The Tourism Authority of Thailand (TAT) will showcase Thai wellness at the Global Wellness Summit (GWS) 2026, held from November 10–13 in Phuket. Organized by the Department of Thai Traditional and Alternative Medicine (DTAM) with TAT, the Thailand Convention and Exhibition Bureau (TCEB), and Phuket Province as co-hosts, the summit will take place at Angsana Laguna Phuket under the theme 'The Science, Art & Soul of Wellness'. The event is expected to welcome approximately 600 delegates, including industry leaders, investors, entrepreneurs, academics, and medical experts. Her Majesty Queen Suthida Bajrasudhabimalalakshana is scheduled to preside over the official opening ceremony on November 11. The four-day programme includes international discussions, innovation showcases, networking activities, and an exhibition of wellness products and tourism experiences. On November 12, a student-focused 'Shark Tank of Wellness' competition will be held. The summit concludes on November 13 with the announcement of the host destination for GWS 2027. TAT Governor Ms. Thapanee Kiatphaibool stated that the summit provides an opportunity to share Thailand's wellness heritage, combining traditional healing knowledge, nature, cuisine, culture, and Thai hospitality. The event aligns with TAT's 'Healing is the New Luxury' promotion and its 'Value over Volume' direction. Exhibitors include Amathopia, Laguna, BDMS Wellness Clinic, Chiva-Som, and the Government Pharmaceutical Organization.