True Corporation Launches "Nano Cluster" Strategy to Tailor Services to Thailand's Diverse Tourism Market

Key summary

True Corporation Public Company Limited has launched a new strategy called "Nano Cluster" to address the varying needs in different areas, particularly in the tourism sector. Thailand is divided into approximately 6,000 smaller areas through in-depth data analysis. Local teams, acting as "Mini-CEOs," are empowered to make decisions and use AI tools and data to design services that meet customer needs. This approach combines physical and digital channels (Phygital) to connect with smaller businesses, such as Lotus and 7-Eleven. Ms. Sirithorn Chaisri, Head of Regional Management, stated that the key is to provide local teams with information and decision-making power, along with using AI to analyze opportunities and recommend products. The implementation of this strategy in Krabi province, which has a diverse range of visitors and businesses, helps True plan its network, develop packages, and collaborate with local businesses, such as restaurants on Koh Phi Phi Don, to create a better experience for tourists and support the local economy.