Visit Norway Turns Trump's Insult into a Tourism Campaign Showcasing Beautifully Designed Restrooms

Key summary

Following Donald Trump, the former President of the United States, referring to Norway as a "Shithouse Country" on October 25, 2026, during a speech in Michigan, expressing his displeasure at the Nobel Peace Prize being awarded to Navi Pillay, a former judge at the International Criminal Court, Visit Norway used this phrase to create a campaign titled "Norway makes shithouses great again!" The campaign features public restrooms with distinctive designs along the Norwegian Scenic Routes, which were developed approximately 5 years ago. These include the Stegastein viewpoint overlooking Aurlandsfjord, Ureddplassen resembling a wave near Helgeland, the Golden Toilet on Ersfjordstranda Senja beach, and Ostasteidn in Ryfylke with moss on the walls. The campaign utilizes existing content, and after website content was updated on Monday night, it received over 80,000 visits within 5 days from over 170 countries, an increase of over 540 times compared to the previous week.